To do with the design, and there are two approaches. The first is the use of shock value. The second is a more evolutionary approach, which plays out the brand of historical treasures. If the auto industry has a rich history, you do not want to take off in the direction of a completely new design - you want the DNA of a good sign to deal with maintaining the customer base.


American designer, who was born in Morocco from European parents, and is considered one of the leading musical talent in the automotive industry design. 11 years in the possession of BMW, and he racked the first industry code: popular Mini Cooper, which was launched in 2001. Ferrari F430 came from the drawing Stevenson during his time in the last Ferrari and Maserati. Should take advantage of customers from the beginning.


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